Conversion & Shopper Marketing

A sampling of bottom-up and top-down shopper marketing, national consumer promotions, digital, eCommerce, social media, CRM, and in-store campaigns supporting brands activated across a wide range of retailers and channels (i.e., Walmart, Amazon, Target, CVS, Walgreens, Grocery, Club, On- and Off-Premise).

Value channel retailer national activation: TV show, promotional interstitials, digital game

Shopper, TV, broadcast, social, value channel

Insight: Value channel shoppers rank high in TV game show channel viewership, and often participate in online and lottery style game play.

Solution: 17-episode national television game show featuring celebrity chef host Pat Neely, drove consumer engagement and brought attention to fan-favorite brands and products available in-store. Interactive engagement online allowed viewers to play along at home.

Why it works: Increased brand inventory awareness, quality perception and earned significant ROI with the involvement of multiple name-brand supplier partnerships.

ANA REGGIE Award Gold winner: best marketing campaign, entertainment category (2017)

TELLY Award Bronze winner (2017)

The Content Marketing Institute: Best Content Marketing Program in Retail (2017)

Agency: Epsilon

Adult beverage seasonal summer activation

Shopper, Grocery channel, targeted dynamic digital 

Insight: Value-add offers, bundles, and engaging in-store display drive purchase increases for summer shoppers.

Solution: Simple shopper solution brings more to the cooler; offering price incentives and increasing basket ring while leaving consumers with a unique branded cooler bag to use all season long.

Why it works: The Build Your Own Beer Bag unlocks more variety for our grocery shoppers looking for adult beverages, plus experiential bonuses like fun playlists for their party as well.

Agency: Epsilon

CPG plant-based dairy portfolio shopper activation

Shopper, cross-channel, multi-retailer

Insight: Many consumers following a plant-based diet feel deprived of their favorite foods and flavors.

Solution: An artful mandala of unexpected flavors and ingredients from America’s favorite plant-based dairy company drives trial of a wide range of products to inspire our consumers to go from sacrifice to surprising satisfaction. Treat truck and social engagement at events, blind taste tests, retailer-specific offers, ConnectedTV, packaging cues and store wayfinding, cross-category promotion, influencer content, and enhanced sampling.

Why it works: Turns a "restricted" diet choice into a richer lifestyle experience.

Agency: Epsilon

CPG infant nutrition national consumer promotion

Shopper, digital, multi-retailer, cause-marketing

Insight: Parents seeking the best nutrition for their baby want the best ingredients in their baby's food. They also care deeply about their community and helping other families.

Solution: A multi-channel activation approach to celebrate to both the Brand's high standards in ingredient selection, and a charitable partnership with Children’s Miracle Network and Walmart that helps others have access to the best food for their babies.

Why it works: Drove increase in purchases of participating products as associated donations helped millions of children.

Agency: Epsilon

CPG skincare national consumer promotion

Shopper, digital, social, sweepstakes

Insight: Trending with beauty shoppers: self care and naturally healthy skin.

Solution: A national sweepstakes and social engagement that drove product awareness and increased purchases by reframing skin care as an easy way to practice and celebrate self care, every day.

Why it works: The promotion garnered a 246% return on KPIs and over 47.1K impressions in total earned reach. It also drove an increase in organic Brand mentions and user generated content related to the Brand.

Agency: Epsilon

Adult beverage seasonal Halloween shopper activation

Shopper, cross-channel, multi-retailer

Insight: For this brand's adult beverage target audience, Halloween is a season for role-playing, creativity, and escape.

Solution: These two thematic activation approaches grant consumers permission to enjoy their darker side this Halloween. The activation invited consumers to unleash their Älter Ego and collect all the different characters and experiences to indulge in, or to descend into the depths of the Ice Kühl Underworld with the perfect ice cold shot of flavor on their party menu.

Why it works: The "darkness" of Halloween is a natural reflection of the "darkness" of the Jägermeister brand. By including multiple characters reflected on limited time packaging, the campaign encouraged basket increase and gift shopping to collect all the unique variations.

Agency: Epsilon

Natural health & wellness supplement end-to-end marketing

Consumer audience, omnichannel; packaging, in-store display, digital, print, CRM email, social media & more

Challenge: Evolve the creative approach of a small, trusted Brand to increase Brand awareness during acquisition and rapid expansion.

Solution: Architect and hands-on leader of in-house creative agency built in <1 year, driving nearly $3MM in cost avoidance in the first year. Capabilities added to support 360° end-to-end marketing: campaign & big idea development, creative strategy, copywriting, CRM email design, content strategy/creation, creative project management, video animation, print, digital, in-store, TV & more.

Why it works: Fortifying the design team with new embedded processes & expertise drove deeper collaboration with the brand marketers, faster go-to-market innovation, and a more cohesive, elevated Brand story across the full ecosystem.

Results: +30% Reach, >50MM consumers reached, 16% avg engagement vs 2% industry benchmark, +700% sales at Walmart vs PY, +300% sales and 2X basket penetration at Instacart.

Johnson & Johnson Spark Award Finalist: Brand Pivot to Growth (2021)

Agency: In-house, J&J Consumer Health/Kenvue/Zarbee's

Adult beverage portfolio seasonal national activation

Shopper, digital, social, video, off-premise

Insight: Summertime adult beverage consumers enjoy spontaneity and variety in their experiences, and want beverage options that suit their mood depending on the occasion.

Solution: This omni-channel summer activation approach uses humor to invite consumers to enjoy exploring new flavors, and truly have fun with their summer beverage shopping experience. Digital content, large/small format WOW displays, Ibotta offer incentive, YouTube “Drinksonality” pre-roll videos, social sharing #DrinkAround, Drizly partnership (rotating limited time offer features).

Why it works: Drove strong awareness and increased trial of a full range of brands and flavors to consider for any occasion, mood or taste.

Agency: Epsilon

How can I help you today?

“GOOD DESIGN IS GOOD BUSINESS.” —Thomas Watson, Jr.

Good creative starts with the right team, asking the right questions, opening the door to the smartest solutions.

I'd love to hear more about your needs, and how I can help bring a little design joy to your projects. Let's get started on your solution!

BOOK A MEETING