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A sampling of digital activations and creative brand engagement on owned and paid channels such as web, eCommerce / digital shelf, A+ content, CRM email, and more created while working with shopper marketing agencies and in-house.
Shopper, digital, Amazon A+ content, multi-retailer
An approachable, easy to digest modular A+ content story for a portfolio of adult acne skincare products to drive trial of the product, and to combat misconceptions about the usage, benefits, and potential side effects. Amazon, Walmart, CVS, Target, Walgreens.
Agency: Epsilon
Consumer audiences, conversion marketing, interactive
Driving trips with great value and convenience is at the core of this launch for a retailer in the value channel. Sign ups for the new Smart Coupons program (and
downloads of the subsequent app) vastly exceeded forecasted goals with over $20MM clipped and saved in the first year alone, while the first year’s sign up target was met within the first 3 months of launch.
Agency: Epsilon
Consumer audiences, conversion marketing, interactive
Rewarding loyal shoppers in the value retail category with every purchase by giving them a chance to win – every time they shop. Because the target was shown in research to engage heavily in lottery games, this new loyalty program was created to embrace and utilize existing shopper behaviors.
Agency: Epsilon
Consumer, shopper, digital, interactive, social
To address a concern with consumer drop-off after initial product trial, this Facebook Messenger chatbot helps deliver education, FAQ responses, rich content, and dose of humor, all in real time and personalized to each user’s needs.
Agency: Epsilon
Consumer, shopper, digital, Amazon A+ content plus multi-retailer
A striking, easy to digest, modular A+ content story for the launch of a new
portfolio of snack products specially crafted for toddlers to drive trial of the products and awareness of the full range of organic, non-GMO ingredient items available. Amazon, Walmart, CVS, Target, Walgreens.
Agency: Epsilon
Professional audience, sales aid, interactive
In the treatment of Alzheimer’s Disease, options with proven results are limited.
This trusted therapy offers over 12 years of experience with a proven ability to delay the placement of patients into nursing homes. This portable, interactive, fully customizable detail piece reminds doctors of the emotional and physical benefits of keeping patients in the community and with their families longer in an engaging and quick-hitting way.
Agency: LLNS (Omnicom)
Professional and consumer audiences, web, print, digital, interactive
Simultaneous DTC and professional launch of a trusted Epilepsy therapy's extended-release formulation. With the new and even more effective treatment, a patient’s life does not have to be defined by their Epilepsy, because now they can reach and stay at the goal of seizure freedom with minimal side effects. (Included full launch POA materials.)
Agency: LLNS (Omnicom)
Consumer audiences, web, CRM, digital, shopper, eCommerce, A+ content and more
Cohesive ingredient-centric storytelling for a full line of products in the natural health and wellness supplement space. By creating a repeatable visual system for showcasing ingredients, benefits, and products, the brand conveyed a more premium and elevated feel while simultaneously increasing consumer basket build and marketing efficiencies.
Agency: In-house J&J Consumer Health / Kenvue
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